1962

Tammy is launched by Ideal Toy Corporation as an 11.5-12 inch fashion doll

Introduced at the New York Toy Fair in 1962.

Marketed as a teenage doll, not an adult model.

Slogan: “The Doll You Love to Dress” (printed in advertisements).

1963

Tammy Family is officially introduced: Mom, Dad, Brother Ted.

Pepper doll is introduced (younger sister).

Fashion packs and accessories sold separately.

1964- 1965

Pos’n Tammy is introduced – bendable legs (new body type).

New hairstyle variant appears in Ideal material.

Dodi doll is launched as Pepper’s friend.

Montgomery Ward is selling an exclusive doll (Patty/Patti).

1966

Tammy disappears from Ideal's main catalogs.

No new Tammy products are being advertised.

1967- 1968

The Tammy name is no longer used by Ideal.

Sindy continues in the UK (Pedigree).

Slogan license confirmed in British material